Rebranding Avicor

The Company

Avicor - Morgan Stanley

Avicor – Morgan Stanley

Founded in 1992 by Aldo Vicenzo and headed by Rodi Caglieri alongside a team of architects and subtrades, Avicor has become a leader in both the construction and interior design industry in Eastern Canada and the United States.

In addition to the ultra modern sleek interior office designs, Avicor boasts several LEED projects, committed to ensuring innovative and environmentally sustainable options.

Avicor- Telecon

Avicor- Telecon

While their reputation and code of ethics stand tall, their overall branding and identity were due for a redesign. On the occasion of their 25th anniversary, Avicor launched a new mandate to rebrand all print and digital elements.

Ganian media was selected to refresh the Avicor brand, initiate a new visual identity, print collaterals, environmental signage and website development.

The Branding

Typography - Graphic design

Typography – Graphic design

 

Inspired by their sophisticated interior design projects boasting discreet finishes and orderly lines, Ganian media proposed a thinner, sans serif font with a modified “A” and “R” while the C and the O are paralleled in both curve and kern.

The result is a contemporary new eponym featuring finer, steadier lines with an understated European flare whilst conserving the founder’s initials and spirit.

Rebranding - Logo Creation

Rebranding – Logo Creation

The collaterals of the new look and feel follow the same minimalist charm. The play of the dark grey behind a lighter grey, a stipulation of the client, highlights the refined logo lending a numinous air.

Printed Elements - Graphic Design

Printed Elements – Graphic Design

 

Graphic Design – Business Cards

The Web Development

Along with a rebranding mandate, Avicor assigned the designers at Ganian Media the charge of redesigning their website and aligning their online marketing with the new brand.

Ganian Media web designers revamped the website with a WordPress platform for easy content management and future redesign.

 

Web Design - WordPress

Web Design – WordPress

 

Web Design - WordPress

Web Design – WordPress

 

Web Design - WordPress

Web Design – WordPress

 

The minimalist composition is repeated throughout the site with oversized images and nominal text. The new Avicor website is crafted with UI design at the forefront of the build pairing intuitive and user friendly navigation with its global straightforward quality. The final product is responsive, mobile and tablet friendly.