BRANDING

Branding should have an underlying, meaningful message with the sole purpose of connecting with the market you are trying to reach.

Understanding your target market and figuring out what matters to them the most will create a long lasting bond between you and your client.

The digital world has forced companies to rethink the philosophy and ethos behind their brands. We can help you reach that ethos. Stay relevant by rebranding to better reflect the growth and evolution of a company as well as adapt to the contemporary world.

A logo is the face of the company. A well thought out design should promote your business and build brand identity. Changing or updating a logo is no longer the taboo it used to be. Consider staying relevant and follow the spirit of the time with a fresh logo.

Color, form and shape are some of the common elements that help bring together your brand. Your story. From uniforms and dress codes down to business cards, your visual identity should be uniform and easily recognizable.

Brand integrity is vulnerable therefore should be concise and specific. Your brand identity will be replicated by many across several platforms and will need to follow a set of guidelines ensuring your brand stays consistent.

Environmental design is an effective way of building brand awareness. Billboards, awnings, signage should remain true to your visual identity.

branding and graphic design